Angelo State University recognizes the value of social media and encourages participation by ASU departments, programs and organizations as long as it falls within their communication needs and goals.
These guidelines are designed to help members of the Ram Family create and contribute to university-related social media and to do so in a respectful, professional and relevant way that protects the university’s reputation and mission.
Use your department, program or organization’s angelo.edu email address when setting up accounts and make sure you aren’t the only person in your department with access to your accounts. Do not tie an ASU account to your personal email address or profile.
Campus groups that have an ASU social media page or would like to start one should complete the Application for Social Media Registration. Once you’re registered with the university, you will:
Social media is all about keeping your audience engaged with you. Develop a plan for how you will handle both of these types of engagement:
Each social media platform will likely require a different communication strategy, so take some time to figure out which platform is best for you and your target audience. Keep in mind that each platform also has varying levels of public information that followers or other users can see.
We also encourage you to familiarize yourself with the rules and recommendations of the social media platform you are participating in and adhere to those.
Social media requires an ongoing commitment. If you are creating and managing a social media presence, you must ensure that you have the time and resources to support it.
All of ASU’s registered social media accounts need to follow university branding as outlined in the Visual Identity Guidelines.
When choosing a name for your social media channel, opt for “Angelo” before “ASU” to help distinguish our university. Here are a few examples:
Note that using a hyphen to separate the university and department names is acceptable. If you inherited a social media platform with a name not using this convention, you are not required to change the name. Just use this convention going forward.
Your group’s key messaging goals (as defined in your social media plan) can be told through the stories of people in your department, program or organization. Social media is good platform to reinforce who ASU is and what we’re all about. There’s no need to post your goals directly on your sites. Instead, post stories, links, information, photos and other content that reinforces these ideas and shows progress toward these goals.
