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Please Don’t Do That.

  • The Ram horn is not the letter “U”

    The Ram horn was created to emulate the ram head. The horn and the distinct eye are present.

    Look closely. While this graphic may appear to look like the letter “U,” the left side of the “U” is missing. This missing piece makes a difference in the Ram horn appearance.

    Don’t use a “U” when using the Ram horn as a standalone graphic.

  • Stick to the plan

    We’re all about creative thinking and freedom of design, but there are some things we just won’t allow you to do to our logo.

    Do not replace the Ram horn with an athletic ball or any other object.

    Do not use patterns inside of our logos, half or whole.

    Do not use a heavy rule around our logo because, as you can see on the example below, the thick rule has distorted the graphic.

  • Give the logo some space

    Overlaying/intersecting graphics are not permitted. Allow a minimum of .125” space for additional elements.

  • The eye is part of the logo

    The “eye” on the horn is a part of the logo. Be careful not to remove it from the graphic.

    The “eye” should be the same color as the letters “ASU.”

    The Ram horn is a separate color to distinguish it.

    The logo prints in PANTONE® 287 Blue and 123 Yellow.

  • The Ram horn wraps behind and to the front

    The Ram horn wraps behind the letter “S” and in front of the letter “U.”

    Do not place in front or behind of both letters “S” and “U.”

  • Proportion, not distortion

    When sizing the logo, maintain the proportions of the original logo.

    Do not distort the proportions in any way.

ASU Logo